They say that the real estate market is one that can be extremely volatile, fickle, and ever-changing. That sentiment isn’t just one that is shared by sellers and buyers, the real estate agents will often echo the exact same thoughts. As a real estate agent there is a lot of pressure on you to find that perfect home for buyers, at the price that makes them happy, and where they aren’t faced to make all kinds of sacrifices. Those selling their home also look to you to make sure they get top dollar and that their house sells in a timely manner.
Of course there is also the topic of competition. Real estate agents are faced with a fair amount of competition, and it can be hard to stand out from the crowd and attract new clients. If this sounds like an issue you are currently dealing with, then you may want to check out these five tips that can help you better market your real estate business and bring in more clients.
1. Make Sure that You Are Well Organized
While this may seem like a simple tip, the fact of the matter is if you can’t keep your clients and their information straight, then you won’t be able to hang on to them and they certainly won’t recommend you. You may want to look into a professional real estate marketing CRM tool, something that does it all automatically. There is software that will help you organize your contacts and manage them with ease, converse with them so you can convert more leads, and of course get more referrals.
2. Start a Blog
One thing that can attract clients is to build a reputation as an expert. People want to know that they have the best of the best when it comes to their real estate agent, so if you start to build a name and reputation for yourself then it’s going to take you far.
A great way to do just that is to start a blog. The blog’s purpose shouldn’t be for blatant marketing or plugging yourself, rather it is meant to build name recognition. You can discuss all the hot topics of the day, trends, expectations buyers and sellers have, tips, advice, and anything else that seems worthy of discussion. Be sure to add photos, videos, podcasts, and links whenever relevant. This helps to make the blog more engaging and will improve your Google ranking.
3. Get On Social Networks
These days one of the best ways to get your name out there is to get on the various social networks. The top social networks you’ll want to get involved on are Facebook, LinkedIn, Pinterest, Instagram, and Twitter. Social networks provide you with a great way to engage with the public, inform them of trends and statistics, and link them to your webpage. It allows you to control the narrative where press is concerned.
4. Study the Competition
In your goal to stand out from the competition you have to understand what it is they are doing and offering to their clients. Take a look at your competition’s strengths and weaknesses and then use those as lessons that you can apply to your own business.
5. Attend Events and Engage with the Public
Finally you want to be sure you are getting face time with the public which means attending local events. There is nothing more effective than a one-on-one with a potential client.
6. The Kind of Business You Have Been Striving For
Each of these marketing tips is designed to help you start to build the customer base you have been striving for, and helps to make your company a success.