When it comes to the types of labels in packaging, you might think that there is only so much that you can do with a label. After all, it does need to be functional otherwise your package will not get delivered or be able to communicate your message.
1. Resealable labels
These types of packaging labels can be a real godsend when it comes to keeping your produce fresh. These labels are a small piece of adhesive paper or other material that allows the consumer to reseal a bag or box of food. This can be a convenient way for the consumer to keep their food fresh, it can also indicate to them that you have thought about their needs and that the product itself is fresh and worth keeping that way.
This label can be much more than just a bit of tape. You can put your branding on it or even some additional messaging about how good your product is. The options for these types of labels in packaging are limitless.
What many people don’t realize is that there are many different types of packaging labels to choose from. You can make a huge impact on the consumer by putting in a little effort into your packaging label design and materials. Below are seven common types of labels in packaging:
2. Dry peel labels
When you see a sticker on something that you know you are going to have to remove this is the type of label you hope to see. These are attached using a temporary adhesive that is easy to remove and will leave no residue. They are often a great way to add some additional messaging to the product’s packaging. This can be in the form of a sales coupon, a discount, seasonal messaging or anything at all.
When used correctly, the dry peel label is a very cost-effective and easy way to add an attention-grabbing message right to the consumer to seal the buying decision. For these types of labels in packaging, you can test as many variations as you want without needing the whole package design to be changed.
3. Fold-out labels or booklets
These types of labels are best used in packaging when you have a lot to say. They can be some additional messaging, but it is more common on packages where you have to legally provide a great deal of information. A good example of this would be medicine or cosmetic products.
The design is quite simple. There is the outside label that you can then peel back to reveal another layer to the label that has whatever you need to be written there. This saves space and prevents your product packaging from looking too crowded when it is on the shelves.
4. Embossed labels
When a label is slightly raised on your package, this can give it an extra feel of quality and prestige. This is called an embossed label and can elevate the overall design of your package to the next level. Giving a label texture like this really make your product stand out from all of the others in the store.
5. Die-cut labels
This is where you can get really creative. You can show off just how unique your product is by having a label that is any shape that you want. This can be in line with your branding and messaging or could be used to accommodate the shape of your package.
Sometimes, die-cut labels are useful when you want to place a label inside the packaging itself. These packaging solutions allow you to choose whatever package design that you want and not have to compromise.
6. Return address labels
When you promise a consumer that they have free returns on a product, you want to make this as easy as possible for them. Otherwise, you might be accused of not coming through on your promises. By shipping return labels with your product that are pre-paid and can be easily added to the front of the box and shipped back to you, you will ensure a great deal of customer satisfaction.
7. Branding labels
Of course, your branding doesn’t need to be baked into the design of your package. It can be present in the form of a label. Just take a look at how Amazon does it. They have used the tape that secures there boxes as the means to carry their branding. This is perfect as it is something that is already needed to ship the products as well as being clearly identified as the brand.
You can brand your product with a label on a box that has nothing on it to save a great deal of the cost on specially made boxes. This can be a great way to keep your branding obvious and also easy to make small seasonal changes to. After all, when it comes to package design, swapping a label on pre-packaged products is much easier than re-packaging them.